Thrissur Pooram is the most colourful of all the temple festivals of Kerala. It is celebrated in Thrissur at Vadakkunnathan temple in the month of Medam (April). Situated on a hillock right in the centre of the city, the spaciously laid out temple attracts thousands of devotees and tourists around the world during the festival. Pooram is a magnificent spectacle with night long fireworks, colourful 'Kudamattom' (exchange of different types of parasols), the famous 'Elanjithara Melam' and a splendid elephant procession. The best elephants from the various temples in Kerala are send to Trichur to participate in the grand eight day Pooram Festival.